According to the British Retail Consortium it’s all about multi-channel and on-line presence.

In December 2013, KPMG and the BRC reported a 0.4% like for like sales increase with online sales of non-food products in the UK increasing by a whopping 19.2%,the highest growth in four years. The online penetration rate achieved 18.6% in December. Helen Dickinson, Director General, British Retail Consortium, said: “Multichannel is the big story of the Christmas 2013 season. We’ve seen innovative retailers using click and collect and other approaches to make a virtue of both their website and their physical shops. And that’s something we see growing in importance. Fast deliveries and social media offers have also helped us to plan ahead and cover off our Christmas lists efficiently.”

Websites, and clever ‘responsive’ websites or mobile ready ones to you and I are a must. Shoppers are cleverer than ever these days and always look for a bargain on their phone before buying in store. You have to ask yourself, do I have the right website to keep up?

Already, big retailers are investing more in multichannel capabilities and many will use the quieter first quarter to do just that, or face the prospect of losing out further.

Our responsive websites are ahead of the game and it’s 2014 already so make sure your site is mobile-ready!

For more information regarding online sales from the British Retail Consortium click here .